(Download pdf) Stickier Marketing: How to Win Customers in a Digital Age






#1215746 in eBooks 2014-02-03 2014-02-03File Name: B00I3LG34K

0 of 0 people found the following review helpful. this book is amazing. It blew me awayBy Elizabethann HawkinsWow! this book is amazing. It blew me away. Now Irsquo;ve got so much to think about. Anyone who is trying to sell on the web, which is all of us, needs to read this. It really makes you realize how much life has changed in the age of social media and I, for one, havenrsquo;t kept up with it.Many thanks0 of 0 people found the following review helpful. Okay.By PG WisnIt's not easy to pic"[I]ncludes numerous examples of instantaneous feedback and its role in establishing products and companies...[A] guidebook forpractitioners seeking to optimize use of technology in their marketing efforts."In Sticky Marketing Grant Leboff argued that the old marketing system of shouting messages at people was finished, replaced by providing value around your product or service: brands needed to become sticky. This new edition of Sticky Marketing, Stickier Marketing, remains a complete guide to producing effective marketing communications in a world of consumers empowered by new digital technology who do not want to be shouted at but engaged with. It shows readers how providing return on engagemen...


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