[Library ebook] Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
✿ Edd Applegate, Art Johnsen ✿
#1329238 in eBooks 2006-10-12 2013-08-12File Name: B00EJKJLJI
0 of 0 people found the following review helpful. Written as storiesBy Sandy NicoleFor an academic book, it was actually kind of entertaining to read. The cases aren't picked apart for you but the questions spark good discussions.With a solid blend of theory and in-the-trenches practice, the cases in this book can both augment the principles course and help upper-level management students begin to grapple with the tough decisions that have to be made in business. Applegate and Johnsen have compiled a collection of cases adOnline Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and theories in their foundational courses, but real-world experiences are invaluable to understanding the decision-making process. Cases in Advertising and Marketing Management offers students the opportunity to apply what they have learned in previous courses to realistic situations from the business world. The authors, a professor of adver... [PDF.sf02] Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers Rating: 4.85 (788 Votes)
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You easily download any file type for your gadget.Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers | Edd Applegate, Art Johnsen. I really enjoyed this book and have already told so many people about it!
