[FREE] Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century)
❀ Gerard J. Tellis ❀
#740623 in eBooks 2003-11-20 2012-10-08File Name: B00AFFRJJU
Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share. In addition, the book reviews research on the rich variety of ad appeals, and suggests which appeals work, and when, ... [PDF.af77] Effective Advertising: Understanding When, How, and Why Advertising Works (Marketing for a New Century) Rating: 4.60 (646 Votes)
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