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#1238007 in eBooks 2007-09-17 2007-09-17File Name: B00104ZFV4

0 of 0 people found the following review helpful. Had to read for a college class and I ended ...By CustomerHad to read for a college class and I ended up really enjoying it and decided to keep even after the class.0 of 0 people found the following review helpful. The Real TrendsettersBy Dr. Daryl D. GreenA book for any aspiring leader!0 of 1 people found the following review helpful. Interesting ReadBy pdtI had to get this book for school, and I found it very enlightening and readable. Very gFrom the Back CoverA fascinating look at the predictable patterns behind trends. . It is one of the most puzzling mysteries of modern culture: how do changes in style and taste come about? It's all part of the inner workings of trends. In Anatomy of a Trend, pioneering trend sociologist Henrik VejlWhy do millions of people end up wearing the same style of clothing? What makes people change their tastes in food, music, and cars? It's because of trends-the powerful process of change that affects every industry across the globe. Drawing on his groundbreaking research, trend sociologist Henrik Vejlgaard unearths essential clues about how trends emerge and go mainstream and examines the influential individuals who make this happen. Throughout are real-life stories of both famous and anonymous...


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