#2003128 in eBooks 2009-11-04 2009-11-04File Name: B00CTMFN9K
About the AuthorRuth Rentschler is the director of the arts and entertainment management program at Deakin University-Melbourne. She is the author of many award-winning professional papers and the editor of several books, including the" Cultural and Entertainment Industries Handbook, ""Innovative AMuseums have moved from a product to a marketing focus within the last ten years. This has entailed a painful reorientation of approaches to understanding visitors as lsquo;customersrsquo;; new ways of fundraising and sponsorship as government funding decreases; and grappling with using the internet for marketing. This book brings the latest in marketing thinking to bear on the museum sector taking into account both the commercial issues and social mission it involves. Carefully structured to b... [PDF.st81] Museum Marketing Rating: 3.82 (690 Votes)
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