[Get free] Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series)
▲ From Psychology Press ▲
#1389306 in eBooks 2012-10-02 2012-10-02File Name: B009P2Q0TE
1 of 1 people found the following review helpful. Research based information.By CustomerThis book is a compilation of research that relates to visual marketing. The field is still fairly new when it comes to scholarly information. This is an excellent book for marketing professionals or students."Although vision is perhaps the primary human sensory modality, vision research is perhaps the most advanced of research on sensory systems, and marketers provide a multitude of visual information to consumers via ads, packaging, and other media, ironically we know relatively little about how visuThis comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual marketing. They address three areas in theory: attention and perception, visual cognition and action and choice. The chapters go beyond what is known, and offer in many cases a more speculative and visiona... [PDF.go45] Visual Marketing: From Attention to Action (Marketing and Consumer Psychology Series) Rating: 3.63 (656 Votes)
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