[Download ebook] World Class Communication: How great CEO's win with the public, shareholders, employees, and the media






#1638203 in eBooks 2012-08-21 2012-08-21File Name: B0091LIC6I

0 of 0 people found the following review helpful. You need this book... Especially if you think you don't!By pgAZI've had the honor of receiving direct media training from the Author and he is a real pro. If you haven't been "Scudderized" (as we internally referred to graduating from his training), you should definitely read this book. If you have, like me, seen his talent close up and want more great and practical "use it now" advice from this talented individual, read this book. If you donFrom the Inside FlapAs the "face" of a company, the CEO has to communicate successfully with diverse audiences. Many people and organizations can have an impact on a company's fortunes, including shareholders, the media, employees, unions, and government. Not surprisingly, those CEOs who communicatProven advice for communicating effectively before the media, customers, employees, and investor relations Many executives focus too narrowly on the financial side of their business and neglect the importance of communicating with their employees, the media, and the public. World Class Communication equips you with crisis lessons, procedures, and examples that could help your company save millions of dollars through proper preparation and response. The must-have book every CEO needs, World Clas...


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