[Mobile ebook] Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy






#251014 in eBooks 2011-02-25 2011-02-25File Name: B004S82O9K

1 of 1 people found the following review helpful. Enjoy reading this book in the Kindle Version!By Donald HsuI agree with the posts here. This is a wonderful book, analyzing the difference in management style, operation, marketing, distribution, and global strategy.Sony was the King in consumer electronics. Samsung is now beating Sony in its own game. But Samsung also got many issues. The writing style makes it easy to read and it is a page turner.Reading this Kindle version is a good experienFrom the Inside FlapIn 2002 a milestone occurred in the electronics industry. The market capitalization of Sony fell below that of Samsung for the first time. Why did the performance of Sony, which once dominated the global electronics industry,drop so rapidly while Samsung emerged from nowhere? T"Sony vs. Samsung is business history at its best! It explores the divergent fortunes of these two electronics giants in the last decade and identifies the true reasons behind Sony's decline and Samsung's rise. Contrary to popular belief, Chang shows that success (or failure) does not simply arise from different strategies. Rather, it emerges from major decisions that are deeply rooted in the companies' organizational processes and their executives' political behavior. This book is a must-read ...


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You easily download any file type for your device.Sony vs Samsung: The Inside Story of the Electronics Giants' Battle For Global Supremacy   |  Sea-Jin Chang. I really enjoyed this book and have already told so many people about it!

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