#201740 in eBooks 2012-05-23 2012-05-23File Name: B00872E0NG
6 of 6 people found the following review helpful. A "Power Tool" for Channel ManagersBy Erik EiselThe Channel Advantage is one of the first books I read on Channel Program Development. I keep it on my desk and refer to it often. The first time you read this book you'll be introduced to Friedman's and Furey's arguments for viewing the channel as "the" competitive advantage for a sales organization, something more powerful than the brand strategies being cooked up in the marketing departments."The Channel Advantage is filled with insights and useful examples. It provides a clear roadmap for businesses seeking to catch up with important changes in consumer behavior by integrating the Internet into an effective blend of channels."Steve CaseChairman, America Online"The Channel Advantage i'The Channel Advantage' deals with one topic, and deals with it comprehensively and rigorously: how to construct a sales channel system that will yield world-class sales performance and durable competitive advantage. This book helps readers move decisively away from the notion of channel strategy as a sideline to the core business. Building a channel advantage is the core business today, and this is an essential text and reference for all serious marketing and sales professionals and students. ... [PDF.xx63] Channel Advantage, The Rating: 4.65 (789 Votes)
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You easily download any file type for your gadget.Channel Advantage, The | Tim Furey, Lawrence Friedman. I was recommended this book by a dear friend of mine.
