[Free] Data Mining Techniques in CRM: Inside Customer Segmentation
✿ Konstantinos K. Tsiptsis, Antonios Chorianopoulos ✿
#1184241 in eBooks 2011-08-24 2011-08-24File Name: B005UQLI6E
2 of 2 people found the following review helpful. Excellent book for marketer looking for data based customer understandingBy AsharStrongly recommend this book if you are a marketing professional looking to expand into data based marketing. The book has a good combination of entry level explanation of various algorithms used for particular data mining applications and also frame works for putting customer segmentation to work for various industries. Comparing to Customer Segmentation and Cluste"The book is written in a language that is easily accessible to business users who are not fluent in statistical methods and who have no prior exposure to the data mining or customer segmentation domain . . . This book is poised to become a standard reference, and I unconditionally recommend it toThis is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process. [PDF.vj82] Data Mining Techniques in CRM: Inside Customer Segmentation Rating: 3.76 (666 Votes)
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