#1329152 in eBooks 2010-10-28 2010-10-28File Name: B004FGMTXG
0 of 0 people found the following review helpful. Classic for Strategic Brand ManagementBy J. OtaduyA classic regarding Strategic Brand Management, in addition to the Keller book and Kapferer...0 of 0 people found the following review helpful. Your brand compendium?By TooringHaving worked with major and emerging brands for many years I was really pleased to be introduced to this `brand compendium' of practical advice, research, case studies and more.The authors of this book recognise that a bra"As a textbook that brings together the theory and examples of how branding works in practice, it really can't be bettered." Loyalty Magazine 'This is an excellent book. It is well written, perfectly structured, full of knowledge with an invisible power to professionally and artistically acquaintThis has long been the one book that students can rely on to get them thinking critically and strategically about branding. This new fourth edition is no exception. THE definitive introductory textbook for this crucial topic, it is highly illustrated and comes packed with over 50 brand-new, real examples of influential marketing campaigns. Bullets:bull; Summarises the latest thinking and best practice in the domain of brandingbull; All new real marketing campaigns show how branding theories are... [PDF.rv89] Creating Powerful Brands: Volume 1 Rating: 3.85 (692 Votes)
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