[Ebook pdf] The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers






#155008 in eBooks 2007-02-06 2007-02-06File Name: B000NY128M

2 of 2 people found the following review helpful. the author discusses eight ldquo;delusionsrdquo; that are often at the root of poor analysis. It is a fact that the business ...By Chris HonanWe are a group of three MBA students who read this book and are giving this review as a part of a class assignment. We chose the Halo Effect because the class we are taking is on Strategic Business Analysis and the Halo Effect seemed likely to present some interesting ways to interpret traditional businesFrom Publishers WeeklyThis tart takedown of fashionable management theories is a refreshing antidote to the glut of simplistic books about achieving high performance. Rosenzweig, a veteran business manager turned professor, argues that most popular business ideas are no more than soothing platitudeMuch of our business thinking is shaped by delusions -- errors of logic and flawed judgments that distort our understanding of the real reasons for a company's performance. In a brilliant and unconventional book, Phil Rosenzweig unmasks the delusions that are commonly found in the corporate world. These delusions affect the business press and academic research, as well as many bestselling books that promise to reveal the secrets of success or the path to greatness. Such books claim to be based ...


[PDF.me94] The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers
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You can specify the type of files you want, for your gadget.The Halo Effect: ... and the Eight Other Business Delusions That Deceive Managers   |  Phil Rosenzweig.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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