(Mobile ebook) The New Old: How the Boomers Are Changing Everything . . . Again






#1015667 in eBooks 2008-10-01 2008-10-01File Name: B0049U4RHY

0 of 0 people found the following review helpful. Its a great book to understand the baby boomersBy AnnikaMRI used in my thesis for my master degree as a reference, Is a nice book because it explains the facts very easy.7 of 7 people found the following review helpful. From Boomers to Zoomers, the transformation of Old Old to New OldBy Brent GreenFrom a seasoned and articulate advertising executive comes a thorough overview of the impact of Boomer aging on society and business. This book is not"A 30-year advertising veteran presents a strong case for why marketers need to put Baby Boomers back on their radar screens."nbsp; mdash;Direct Marketing NewsFocusing on the Baby Boomer generation, this argument explores how thisnbsp;group is permanently destroying previous attitudes toward aging, retirement, senior citizens, and even the concept of death. An analysis of welfare rates and health-care costs demonstrates that the “Boomersrdquo; are influencing everything from education and employment to housing, health, beauty, and sex. With solid statistical support, this groundbreaking study takes a closer look at new kinds of social relationships ...


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