[E-BOOK] Too Busy to Shop: Marketing to Multi-Minding Women
✿ Kelley M. Skoloda ✿
#2498612 in eBooks 2009-03-05 2009-03-05File Name: B002E1B1LA
0 of 0 people found the following review helpful. Too long.By OMAR F RUIZThe book had interesting information but I felt it needed editing. I think the book would be much better if it was half the length. As I read I felt the information was being repeated or I was given information that made the same point that had been made before. My first reaction would have been to give this book three stars, but since one of the important points in the book is the save the consumer time and to be mindfulFrom Publishers WeeklyIf you still consider women a marketing niche segment, this book by brand expert Skoloda is a must-read. The author reveals that women not only control $3.3 trillion in consumer spending, but also make more than 80% of household purchase decisions and increasingly control thisResearch indicates that most women do it at least ten times every five minutes. What is it? Multi-minding―mentally juggling a complex mix of family, career, and self-care decisions at any given moment, with little time for commercial messages to seep into the mix. How do marketers reach women, who still make 85% of all consumer purchasing decisions? This book, based on research, interviews, and Kelley Skoloda's twenty years of leading-edge work in brand marketing with major clients, explains ... [PDF.lc61] Too Busy to Shop: Marketing to Multi-Minding Women Rating: 4.76 (621 Votes)
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You can specify the type of files you want, for your gadget.Too Busy to Shop: Marketing to Multi-Minding Women | Kelley M. Skoloda. Just read it with an open mind because none of us really know.
