(Free download) Service Excellence: Creating Customer Experiences that Build Relationships (Marketing Strategy Collection)
• Ruth N. Bolton •
#639996 in eBooks 2016-04-18 2016-04-18File Name: B01EGANCY0
1 of 1 people found the following review helpful. Easily accessible customer serviceBy LeslieHaving read an article in Forbes on Ms. Boltonrsquo;s ldquo;Service Excellencerdquo; that offered positive guidance for modern customer service challenges, I decided to review the book myself. As a member of a customer service organization, I am always looking for ways to turn challenges into opportunities. I found Ms. Boltonrsquo;s observations, case studies, and practical examples not only helpful butAbout the AuthorRuth N. Bolton is professor of marketing at the W.P. Carey School of Business, Arizona State University. She previously served from 2009-2011 as the executive director of the Marketing Science Institute, a not-for-profit organization that brings together leading marketing academicsThe Customer Experience is the sensory, cognitive, emotional, social and behavioral dimensions of all activities that connect the customer and the organization over time across touch points and channels. It encompasses all activities involving the customer where the organization is the focal object, including pre-purchase activities (such as exposure to a website ad), and purchase, consumption, and engagement behaviors (blogging, sharing photos). This book analyzes the challenges of creating ex... [PDF.wf51] Service Excellence: Creating Customer Experiences that Build Relationships (Marketing Strategy Collection) Rating: 4.90 (441 Votes)
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You easily download any file type for your gadget.Service Excellence: Creating Customer Experiences that Build Relationships (Marketing Strategy Collection) | Ruth N. Bolton. Which are the reasons I like to read books. Great story by a great author.
