(Online library) Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals






#1852518 in eBooks 2009-08-27 2009-08-27File Name: B002NT3BM0

1 of 1 people found the following review helpful. Good discussion of the considerable challenge posed by low cost competitive business modelsBy J. T. GotsickIt's typical for companies to remain blissfully unaware of low cost rivals, dismissing their likely or ongoing impact on their results and their future. If reading this book raises your paranoia about such threats, it will be worth the purchase price and time spent reading it. It has a few ideas and examples of strategies for coping with"...what this book does very well is to act as a checklist of how to gain a significant and meaningful understanding." (Admap, June 2009)From the Inside FlapBeating Low Cost Competition is a practical guide that will help executives in traditional companies develop winning strategies to meet the gLow cost competitors, who offer ldquo;good enoughrdquo; products and services at very attractive prices, are currently significantly impacting the businesses of many leading companies, and some are starting to ldquo;move uprdquo; to challenge the traditional companies in their core markets. Itrsquo;s only a matter of time before most companies will feel the pressure from these aggressive, cut-price competitors. Beating Low Cost Competitionnbsp; offers a stepndash;byndash;step structured approac...


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You can specify the type of files you want, for your gadget.Beating Low Cost Competition: How Premium Brands can respond to Cut-Price Rivals   |  Adrian Ryans. I really enjoyed this book and have already told so many people about it!

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