(Download) The Measurement of Customer Satisfaction: Existing Research, Comparison of Different Methods, and Critical Appraisal






#2175193 in eBooks 2011-02-17 2011-02-17File Name: B011K1TIZ0

Research Paper (undergraduate) from the year 2010 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,0, RWTH Aachen University (Lehrstuhl Wirtschaftswissenschaften fuuml;r Ingenieure und Naturwissenschaftler ), language: English, abstract: Only those companies that fully satisfy their customers will be able to maintain a top market position in the long run. Despite the fact that this rule has been known for a very long time, it h...


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