(Get free) Value Merchants: Demonstrating and Documenting Superior Value in Business Markets
▲ James C. Anderson, Nirmalya Kumar, James A. Narus ▲
#831320 in eBooks 2007-10-01 2007-10-01File Name: B00272NFKQ
0 of 0 people found the following review helpful. Four StarsBy Rico BuotGood read. Very insightful.0 of 0 people found the following review helpful. The indispensible book for customer friendly business developers!By CocoThis book lays the foundation for understanding customer value and building customer centric business.The authors describe the steps to implement customer value culture and give plenty of examples from different industries.0 of 0 people found the following review helpful. Great...a set of business techniques to estimate the value of your market offerings and create propositions that resonate with customers. --CRM.com, November 1, 2007"Atilde;cent;Acirc;euro;Acirc;brvbar;a must-read for those toiling in the business-to-buiness realm." --CorporateReport Wisconsin, DecembeDo your salespeople feel under extreme pressure to retain accounts or gain new business at any cost? If so, you may be leaving big money on the table. Consider the integrated-circuit supplier representative who lost $500,000 of potential profit on a single transaction, just to winrdquo; a deal that he would have closed anyway at the higher price.Do not make price concessions. Become a value merchant instead. In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain ... [PDF.tm38] Value Merchants: Demonstrating and Documenting Superior Value in Business Markets Rating: 3.58 (781 Votes)
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