(Mobile pdf) The Cool Factor: Building Your Brand's Image through Partnership Marketing
♥ Del Breckenfeld ♥
#2265006 in eBooks 2008-12-03 2008-12-03File Name: B001OFID5Y
0 of 0 people found the following review helpful. An interesting read (...in a good way :)By Kendra KrollGreat insights into music industry workings. I learned a lot from Del's insider perspective. Very informative. The fact that Del's from Chicago made it even better (from this fellow windy city dweller) ...!0 of 0 people found the following review helpful. you'll learn so muchBy LaniersIf you want to know about marketing this is the book to read. It has so much info packed in here and it realFrom the Inside FlapWhat is cool? It's difficult to identify, impossible to measure, and usually appears spontaneously. If you ask someone what it is, they'll probably reply that they can't tell you in exact words, but they know it when they see it. But there is one thing every marketer knows aboutWhat is cool? Who knows. But there is one thing every marketer does knowndash; nothing increases sales like cool does. In The Cool Factor, Del Breckenfeld, a long-time marketer at Fenderreg;nbsp;nbsp;Musical Instruments Corp., presents an inside look at how Fender became the coolest name in musical instruments and how marketers at Fender partnered with cool products, musicians, and events to up their "cool factor" even more. If you're a marketer, The Cool Factor offers lessons for keeping your ... [PDF.qg81] The Cool Factor: Building Your Brand's Image through Partnership Marketing Rating: 4.65 (655 Votes)
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You can specify the type of files you want, for your gadget.The Cool Factor: Building Your Brand's Image through Partnership Marketing | Del Breckenfeld. Just read it with an open mind because none of us really know.
