[Read free] Managing Channels of Distribution: The Marketing Executive's Complete Guide
✿ Kenneth Rolnicki ✿
#1227719 in eBooks 1998-01-06 1998-01-06File Name: B000SEP9BS
10 of 11 people found the following review helpful. All you need to know about distribution channels !By Antonio Vicente La CameraThis book is a rare example on how it is easy to teach the concepts, show practical examples, and summarize everything in 250 pages without relying on unnecessary phrases and words that just repeat the same idea again and again and increase the size of the book to 1000 pages. The author provides detailed explanations on the structure and functioning of distribution cThis resource explains how to create and manage different channels, how to employ the corect use of "channel power", and how to evaluate performance. Each chapter includes case studies which reinforce the practicality of the information, and the steps are given for forming your own channel design. [PDF.tp69] Managing Channels of Distribution: The Marketing Executive's Complete Guide Rating: 4.96 (660 Votes)
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