[Library ebook] Brands Laid Bare: Using Market Research for Evidence-Based Brand Management
·•●- J. Kevin Ford ·•●-
#3317727 in eBooks 2010-01-15 2010-01-15File Name: B000PY4M6O
0 of 0 people found the following review helpful. Though prior solutions to this grand challenge are good, none have taken the trainable solution he proposes ...By C. Robsonmarketers agree that symbiotic configurations are an interesting new topic in the field of brand equitation, and cyberneticists concur. In fact, few experts would disagree with the investigation of von Neumann machines, which embodies the robust principles of theory. This is essential to the success of this work. As a resultFrom the Back CoverWhich matters more, the marketing or the customer? Fifty years ago the emphasis was firmly on the marketing. Campaigns were flung out at vast groups of indistinct consumers with the aim of directly influencing their behaviour. Half a century later things could not be more differThe way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consu... [PDF.lh06] Brands Laid Bare: Using Market Research for Evidence-Based Brand Management Rating: 4.89 (574 Votes)
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You can specify the type of files you want, for your device.Brands Laid Bare: Using Market Research for Evidence-Based Brand Management | J. Kevin Ford. I really enjoyed this book and have already told so many people about it!
