(Get free) The Manager's Guide to Competitive Intelligence






#2755465 in eBooks 2003-09-30 2003-08-31File Name: B000PY3J68

2 of 2 people found the following review helpful. A Must Read for the CI ManagerBy A CustomerThe team of McGonagle and Vella have done it again!The Manager's Guide to Competitive Intelligence is a most useful book for two different groups of people. First, it will be of immense use to those persons that have been asked by their manager to start a competitive intelligence unit. The authors cover everything possible from hiring, to managing, legal and ethical issues, working with management, sala"In The Managers Guide to Competitive Intelligence, McGonagle and Vella offer comprehensive guidelines for CI managers to achieve their goals. They cover the responsibilities and duties, and give strategic direction for managers trying to find their way in this important, but often overlooked, disThere is very little material available that provides practical, hands-on assistance for the CI professional who is providing CI to one clientmdash;his or her employermdash;and who constitutes the largest single group of CI practitioners in existence. This book meets that need by serving as a desk reference for CI managers to help them understand their own circumstances and determine what works best for them.Competitive intelligence (CI) is now becoming a mature profession. With that maturation...


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