[Mobile ebook] Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future






#63068 in eBooks 2012-06-19 2012-06-19File Name: B0088Q9UX6

2 of 2 people found the following review helpful. Sacks: Why Stories Sell; Why We CareBy Stephen W. Hiemstra ﻦIn the online world that surrounds us, we are bombarded with messages from morning to night: email, spam, pop-ups, video, print media, text-ads, robo-calls, and even old-fashioned, telephone solicitors. Because messages bombard us from morning to night, only the most sophisticated ads get and hold our attention. At the heart of these winning ads is usually a mythical story.Against thiTrying to get your message heard? Build an iconic brand?Welcome to the battlefield.The story wars are all around us. They are the struggle to be heard in a world of media noise and clamor. Today, most brand messages and mass appeals for causes are drowned out before they even reach us. But a few consistently break through the din, using the only tool that has ever moved minds and changed behavior—great stories.With insights from mythology, advertising history, evolutionary biology, and psychol...


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You can specify the type of files you want, for your device.Winning the Story Wars: Why Those Who Tell (and Live) the Best Stories Will Rule the Future   |  Jonah Sachs. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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