(Read free ebook) Built to Love: Creating Products That Captivate Customers
♛ Peter Boatwright, Jonathan Cagan ♛
#1417259 in eBooks 2010-08-06 2010-08-06File Name: B003YL4OYA
1 of 1 people found the following review helpful. Fast and FuriousBy Megan M. StantonThis is an awesome international flight companion, you can plow through it, it leaves a lasting impression, and it is tangentially related to work. I wish I could afford to mysteriously pass it out to marketing executives all over the nation. As a designer I wish that more value was put on in the intangible value of emotion and often find myself locked in argument to try and explain the unexplainable. This book"Boatwright and Cagan present an engaging and compelling argument why product emotions drive product success. Built to Love uncovers the science of product emotion, rigorously proving the value of emotion to customers and showing how any firm can design captivating products and services." -- DaniBoatwright and Cagan show how a firm can create products that electrify the market with excitement, products that go beyond functional performance to provide emotional fulfillment. There is a hum in the marketplace about these products, because they are the topic of conversations, media discussions, and social media posts. This book reveals how to understand, design and deliver products that engage and excite their customers through emotions evoked by the product itself, not just through adver... [PDF.wp40] Built to Love: Creating Products That Captivate Customers Rating: 4.61 (752 Votes)
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You easily download any file type for your gadget.Built to Love: Creating Products That Captivate Customers | Peter Boatwright, Jonathan Cagan. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
