(Mobile pdf) Secrets of the Moneylab: How Behavioral Economics Can Improve Your Business






#1013455 in eBooks 2010-09-02 2010-09-02File Name: B003XQEVJY

1 of 1 people found the following review helpful. Like reading a novel about economicsBy CustomerEnjoyable to read. Like reading a novel about economics1 of 2 people found the following review helpful. Interesting take, but not well citedBy Richard P. Green IIThis makes a fairly good introduction to some of the concepts of behavioral economics, but lacks depth and an exhaustive list of references for further study.0 of 0 people found the following review helpful. Homo Economicus has yet to evo"What can a bunch of college kids playing games in a lab tell us about risk management or compensation plans? A lot, as it turns out. Using laboratory science, field experiments, and examples from well-known companies, Chen and Krakovsky reveal the secrets of how to apply the scientific method toTaking the findings of behavioral economics from the cocktail party to the boardroom. Experimental economist Kay-Yut Chen leads an economics lab at Hewlett- Packard-the first of its kind at any company. His groundbreaking research into human behavior has turned into tangible results for HP. He has saved the company millions of dollars, simply by explaining why people really do the things they do. MoneyLab offers practical lessons being put to use right now at HP and other leading companies. I...


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