(Download pdf) The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience
☆ Jim Joseph ☆
#1428721 in eBooks 2010-05-03 2010-05-03File Name: B003TZM5WY
6 of 6 people found the following review helpful. Excellent for BeginnersBy lokaI gave this book a 3-star rating not because it is mediocre - it has all the basics a new marketer or people interested in the topic need to know. Plus, the author does that in very simple language - it's jargon free.The book gives you a guide (plus reallife examples) for brand-building. It talks about a multi-steps approach:1. Define your brand. Draw a perceptual map to help you find a unique place in your categoryThe decision to pay money for a product or service is often based on more than just the product or service itself. Consumers care deeply about the overall experience of the buying process: They respond to the marketing message, the advertising, the sales approach, the website, the interaction with company personnel, and more. When all these elements come together to form a seamless experience, the customer is left with a feeling of satisfaction that ultimately builds loyalty. Jim Joseph calls t... [PDF.pq20] The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience Rating: 3.85 (431 Votes)
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You easily download any file type for your device.The Experience Effect: Engage Your Customers with a Consistent and Memorable Brand Experience | Jim Joseph. I was recommended this book by a dear friend of mine.
