#2464801 in eBooks 2010-06-09 2010-06-29File Name: B003QMLHIS
4 of 4 people found the following review helpful. A very good analysis of how to translate your brand onlineBy The Marketing Guy Who Drives Sales -rIan Cocoran does a great job in this book describing that you must first understand what your brand stands for on all levels and then decide how to best convey those core brand values online. He reinforces my idea that creating brand awareness does not mean much unless and until you communicate what your brand stands for and how that is unique so yldquo;Ian Cocoran covers the nuts and bolts, winners and losers of branding on the Internet. Much can be learned from this book.rdquo;nbsp; (Alycia de Mesa, Brand Consultant and author of Before The Brand )About the AuthorIan Cocoran has been reviewing corporate Web sites for brandchannel.com sincHerersquo;s the definitive guide to building a Web presence that will increase revenue, improve customer relations, and enhance brand loyalty. Author Ian Cocoran, a digital brand expert, explains traditional branding and how the same principles can be applied to Web sites, no matter what the industry. Chapters cover the entire range of site content: color schemes and menu formats and the pivotal roles they play; incorporating essentials such as company history, careers, site maps, search engine... [PDF.uj07] The Art of Digital Branding Rating: 4.93 (529 Votes)
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You can specify the type of files you want, for your device.The Art of Digital Branding | Ian Cocoran. A good, fresh read, highly recommended.
