(Online library) Counterintuitive Marketing: Achieving Great Results Using Common Sense
▲ Peter C. Krieg, Kevin J. Clancy ▲
#1609198 in eBooks 2001-02-21 2001-02-21File Name: B003D16RIC
0 of 0 people found the following review helpful. Practical, Hard-Headed, and Dead on TargetBy CustomerThis is my favorite practitioner-oriented marketing book, along with Your Gut Is Still Not Smarter than Your Head by the same authors. Their approach is exactly what marketing practice needs.. Yes, part of the authors' purpose is making a case for the services offered by Copernicus and firms like it, but the lessons are valid and the writing is vivid. If I could give it six stars, I would. HiFrom Publishers WeeklyIn one of the most thoughtful marketing books of the year, Clancy (coauthor of The Marketing Revolution, etc.) and Krieg hammer home the point that nothing is more important to a business's success than marketing. They maintain that, at a time when most corporate growth has reWhy does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of th... [PDF.aw13] Counterintuitive Marketing: Achieving Great Results Using Common Sense Rating: 4.60 (747 Votes)
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You can specify the type of files you want, for your gadget.Counterintuitive Marketing: Achieving Great Results Using Common Sense | Peter C. Krieg, Kevin J. Clancy. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
