[Read now] Advertising Creative: Strategy, Copy, and Design
✿ Tom Altstiel, Jean M. Grow ✿
#380351 in eBooks 2015-12-10 2016-01-03File Name: B01A5O7SL4
0 of 0 people found the following review helpful. Relatable material!! EASY READ!By Christiana LeighRead this book for my advertising class and I have to say as a text book in a class was so easy to get through. The language was easy to understand they used a lot of relatable examples and even quoted from the famous series Mad Men (that takes about adverting in the 60's). Great Book! I still have it and refer to it often!!Pros:Easy to readrelatable materialvery informativeConsI couldnrsquo;t fiAbout the AuthorTom Altstiel (M.A., University of Illinois at Urbana-Champaign) is an owner/partner of Prom Krog Altstiel, Inc. (PKA Marketing), an integrated marketing communications service provider. Altstiel is responsible for developing creative strategy and tactics for digital, print, broadcasAdvertising Creative is the first ldquo;postdigitalrdquo; creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. The book gets right to the point of advertising by stressing key principles and practical information students and working professionals can use to communicate effectively in this postdigital age. Drawing on personal experience as award-winning experts in creative advertising, Tom Altstiel and Jean Grow offer real-world insights on c... [PDF.pu46] Advertising Creative: Strategy, Copy, and Design Rating: 4.71 (648 Votes)
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You easily download any file type for your device.Advertising Creative: Strategy, Copy, and Design | Tom Altstiel, Jean M. Grow. I was recommended this book by a dear friend of mine.
