[Mobile ebook] Statistical Modeling for Management
♥ Graeme D Hutcheson, Luiz A M Moutinho ♥
#3386297 in eBooks 2008-02-12 2009-02-24File Name: B014172WSA
About the AuthorGraemeprime;s teaching and research interests are broadly in the area of methodology and data analysis. His PhD was a study into the acquisition of complex syntax in children and since then he has worked on a number of projects from a wide range of research areas including the conveBringing to life the most widely used quantitative measurements and statistical techniques in marketing, this book is packed with user-friendly descriptions, examples and study applications.The process of making marketing decisions is frequently dependent on quantitative analysis and the use of specific statistical tools and techniques which can be tailored and adapted to solve particular marketing problems. Any student hoping to enter the world of marketing will need to show that they underst... [PDF.uf27] Statistical Modeling for Management Rating: 3.84 (665 Votes)
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