(Read download) The Handbook of Marketing Research: Uses, Misuses, and Future Advances
✿ Rajiv Grover, Marco Vriens ✿
#3288715 in eBooks 2006-06-23 2015-07-29File Name: B0130NIENI
The Handbook of Marketing Research: Uses, Misuses, and Future Advances comprehensively explores the approaches for delivering market insights for fact-based decision making in a market-oriented firm. Divided into four parts, the Handbook addresses (1) the different nuances of delivering insights; (2) quantitative, qualitative, and online data gathering techniques; (3) basic and advanced data analysis methods; and (4) the substantial marketing issues that clients are interested in resolving thro... [PDF.eu05] The Handbook of Marketing Research: Uses, Misuses, and Future Advances Rating: 3.90 (497 Votes)
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