[DOWNLOAD] Advertising Organizations and Publications: A Resource Guide
♛ John Philip Jones ♛
#3749008 in eBooks 2000-02-25 2012-07-03File Name: B00YFQ9H40
About the AuthorJohn Philip Jones entered academe in 1981 after a 25-year career in advertising with J. Walter Thompson in Europe, is a tenured Professor in the Newhouse School at Syracuse University, and was Chairman of the Advertising Department for seven years. He has published ten books on advJohn Philip Jones has compiled a comprehensive guide to the 77 key organizations and publications in the field of advertising and marketing communications. Entries are arranged alphabetically for easy access and include a thorough description of each organization's purpose, activity and contact information. The collection is balanced among industry trade organizations (American Association of Advertising Agencies), research organizations (Marketing Science Institute), academic organizations (Am... [PDF.to64] Advertising Organizations and Publications: A Resource Guide Rating: 4.86 (714 Votes)
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