(Mobile pdf) Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising
• Nancy R. Tag •
#215264 in eBooks 2011-12-14 2015-05-08File Name: B00XEP6MZA
1 of 3 people found the following review helpful. boring. But i had to read it for classBy Scott LouisUtterly, boring. But i had to read it for class.1 of 2 people found the following review helpful. An Excellent Overview of the Advertising IndustryBy J.IlogA well written book, explaining the need to critique ads, the vocabulary of advertising, 10 errors that can occur when creating ads, and a bill of rights for both the ad agency's creative team and the client itself.It even discusses the succAbout the AuthorNancy R. Tag (M.A., The New School; B.A., University of Pennsylvania) is an Assistant Professor of Advertising and PR and Deputy Chair of the Media Communication Arts Department at The City College of New York. She has been a Creative Director at various advertising agencies througAd Critique teaches advertising, marketing, and management students--both the "suits" and the "creatives"--how to effectively judge and critique creativity in advertising. This textbook is an instruction manual; a facilitator of dialogue; a companion piece to classroom content. Its lessons result in actual skills that enable students to look at the creative product and embolden them to say something constructive and worthwhile. [PDF.th98] Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising Rating: 3.96 (769 Votes)
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You easily download any file type for your gadget.Ad Critique: How to Deconstruct Ads in Order to Build Better Advertising | Nancy R. Tag. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
