(Mobile ebook) Principles of Marketing: A Value-Based Approach
❀ From Palgrave Macmillan ❀
#3934868 in eBooks 2013-11-19 2013-11-19File Name: B00TQ0TVJG
From the Back CoverDelivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering including the reputation of the organization, staff representation, product benefits, and technological characteristics and benchmaDelivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering ndash; including the reputation of the organization, staff representation, product benefits, and technological characteristics ndash; and benchmark this against competitors' market offerings and prices.In Principles of Marketing each part of the marketing process is explored from the value perspective. The book also looks in detail at the impact of... [PDF.oe38] Principles of Marketing: A Value-Based Approach Rating: 4.73 (481 Votes)
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You easily download any file type for your device.Principles of Marketing: A Value-Based Approach | From Palgrave Macmillan. A good, fresh read, highly recommended.