[Download pdf ebook] Management von Luxusmarken im konjunkturellen Abschwung (German Edition)






#3735123 in eBooks 2011-01-05 2011-01-05File Name: B00QSB1IRY

Diplomarbeit aus dem Jahr 2009 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 1,0, Hochschule Muuml;nchen (Betriebswirtschaft), Veranstaltung: Marketing, Sprache: Deutsch, Abstract: In Teil 2 der vorliegenden Arbeit erfolgt eine theoretische Auseinandersetzung mit den Begriffen Luxus und Marke, und die Erarbeitung einer Definition der Luxusmarke, die im weiteren Verlauf Verwendung findet. Zusauml;tzlich wird die Funktion von Luxusmarken im Ve...


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