[Mobile pdf] Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society
• Arthur Asa Berger •
#357155 in eBooks 2015-01-22 2015-01-22File Name: B00SPNHBEW
2 of 2 people found the following review helpful. Good start in advertisingBy Mia KarlstadIn my advertising class i chose to read this book as a part of a project. For me this was a really good choice because I am new in the world of advertising. The book is a very simple read, and is recommended to everyone who are curious, or need a basic book concerning advertising.The author talks about different parts of advertising such as advertising and sex, political advertising, and also he defines imBerger has produced a fantastic fifth edition of his Ads, Fads and Consumer Culture. The new edition includes excellent, current examples that will be welcomed by students and professors alike. (Dirk vom Lehn, King's College London)About the AuthorArthur Asa Berger is professor emeritus of broadcaThe fifth edition of this approachable text draws on both academic and applied perspectives to offer a lively critique of contemporary advertisingrsquo;s effects on American character and culture.Berger explains how advertising works by employing a psycho-cultural approach, encouraging readers to think about advertisements and commercials in more analytical and profound ways. Among the topics he addresses are the role of brands, the problem of self-alienation, and how both relate to consumption... [PDF.yg85] Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society Rating: 3.88 (491 Votes)
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You can specify the type of files you want, for your device.Ads, Fads, and Consumer Culture: Advertising's Impact on American Character and Society | Arthur Asa Berger. A good, fresh read, highly recommended.
