[Ebook pdf] Trendology: Building an Advantage through Data-Driven Real-Time Marketing
• C. Kerns •
#1070556 in eBooks 2014-12-01 2014-12-01File Name: B00NHKUF8W
0 of 0 people found the following review helpful. Fascinating readBy Scottsdale CoupleA perfectly fascinating insight into this new media related world. Told so a layman can understand.0 of 0 people found the following review helpful. Great book. Glad I read itBy NathanGreat book. Glad I read it. Has a lot of interesting insight into RTM (Real Time Marketing). The writing is clear, concise, and has fun "jabs." Plus, it makes fun of Justin Beiber. Perfect.1 of 2 people found the following review'Real-time marketing is probably one of the most topical and contentious marketing strategies right now. That's why Trendology is one of the most relevant marketing books for brand management and social media execs to read. Kerns provides numerous current case studies, but what is most valuable toShould an airline be talking about the royal baby? What's a candy bar doing Tweeting about a soccer match? Since when does laundry detergent weigh in on TV shows? Those conversations seem crazy, right? They're not like traditional marketing... but they are working. In today's ongoing battle for consumer attention, brands have been using a new strategy called real-time marketing to engage their audience on topics that are already top of mind. In Trendology, Chris Kerns uses a data-driven approac... [PDF.gc88] Trendology: Building an Advantage through Data-Driven Real-Time Marketing Rating: 4.80 (471 Votes)
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You easily download any file type for your gadget.Trendology: Building an Advantage through Data-Driven Real-Time Marketing | C. Kerns. Which are the reasons I like to read books. Great story by a great author.
