[Library ebook] Connect: How to Use Data and Experience Marketing to Create Lifetime Customers






#717507 in eBooks 2014-09-05 2014-09-05File Name: B00MFPZ9YU

0 of 0 people found the following review helpful. Five StarsBy CustomerExcellent basis for understanding the place of your company in the digital experience world.4 of 4 people found the following review helpful. A roadmap for realistic marketing transformation.By Filip GeuensConnect. A book written for all those who want to understand what is happening in a world driven by customer experience. But also for all the marketeers that are picking up their new mandate and want to shape a marketingFrom the Inside FlapMarketing is going through a revolution that rivals the impact of Gutenbergrsquo;s printing press. Customers are in control and marketers have become an unnecessary annoyance. Itrsquo;s more important than ever to have connected marketing that is relevant to customersrsquo; needConnect and engage across channels with the new customers Connect is the ultimate marketing guide to becoming more relevant, effective, and successful within the new marketplace. Written by a team of marketing experts serving Fortune 500 brands, this book outlines the massive paradigm shift currently taking place within the industry, and provides the insight and perspective marketers need to stay on board. Readers will find guidance toward reaching a customer base that sees marketers as an unne...


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You can specify the type of files you want, for your device.Connect: How to Use Data and Experience Marketing to Create Lifetime Customers   |  Lars Birkholm Petersen, Ron Person, Christopher Nash.Not only was the story interesting, engaging and relatable, it also teaches lessons.

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