(Mobile ebook) UnSelling: The New Customer Experience
·•●- Scott Stratten, Alison Kramer ·•●-
#194043 in eBooks 2014-09-15 2014-09-15File Name: B00LMB5OZW
3 of 3 people found the following review helpful. Love this book... somehow they make the (what should be) obvious novelBy ericalynnI know a book is good when I don't realize I am turning (or swiping) the pages as I read and when the narrative and examples stick enough that I bring them up in conversation at my dinner table... That is the best endorsement I can give a book and that is the endorsement I am giving Unselling.I kept coming away with wondering why the cases we read in business schooldquo;Through this book yoursquo;ll learn the secrets of what really influences purchasersrsquo; decisions by taking a wider view of the sales processrdquo; (Talk Business, March 2015)From the Inside FlapUnSelling is about everything but the sell. We put all of our focus on the individual purchaseUnSelling is about everything but the sell. We put all of our focus on the individual purchase transaction, while putting the rest of our business actions second. We've become blind to customer service, support, branding, experiences and even product quality. Sixty percent of a purchasing decision is made before a customer even contacts you. We have funnel vision, and it needs to stop. Unselling is about the big picture: creating repeat customers, not one-time buyers. Create loyal clients that ... [PDF.ge04] UnSelling: The New Customer Experience Rating: 4.88 (767 Votes)
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You can specify the type of files you want, for your gadget.UnSelling: The New Customer Experience | Scott Stratten, Alison Kramer.Not only was the story interesting, engaging and relatable, it also teaches lessons.
