(Ebook free) What Stays in Vegas: The World of Personal Datamdash;Lifeblood of Big Businessmdash;and the End of Privacy as We Know It
♛ Adam Tanner ♛
#679954 in eBooks 2014-09-02 2014-09-02File Name: B00JNYDHVS
1 of 1 people found the following review helpful. Beyond Vegas.By Fred ForbesThought I would find the use of personal data compiled by Caeser's Palace as a means to improve the client experience and retention interesting and did. Not quite the "insight" I was looking for in terms of gaming the system to increase the freebies (Not hard - bet more, lose more!). The book veered from the Vegas emphasis into the role of data brokers in today's economy and the issue of privacy and ethics as it relateOne of the Washington Postrsquo;s 50 Notable Nonfiction Books of 2014[A] masterpiece...Tanner's book is one of the best business books written this year; in fact, it is one of the best business books in this century. It reminds me of Joe Nocera's first book, A Piece of the Action, in that it comThe greatest threat to privacy today is not the NSA, but good-old American companies. Internet giants, leading retailers, and other firms are voraciously gathering data with little oversight from anyone.In Las Vegas, no company knows the value of data better than Caesars Entertainment. Many thousands of enthusiastic clients pour through the ever-open doors of their casinos. The secret to the company's success lies in their one unrivaled asset: they know their clients intimately by tracking the ... [PDF.xg21] What Stays in Vegas: The World of Personal Datamdash;Lifeblood of Big Businessmdash;and the End of Privacy as We Know It Rating: 3.58 (738 Votes)
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You easily download any file type for your gadget.What Stays in Vegas: The World of Personal Datamdash;Lifeblood of Big Businessmdash;and the End of Privacy as We Know It | Adam Tanner. I really enjoyed this book and have already told so many people about it!
