(Mobile library) Statistics for Marketing and Consumer Research






#1184194 in eBooks 2008-05-22 2014-05-19File Name: B00KREO0RI

Balancing simplicity with technical rigour, this practical guide to the statistical techniques essential to research in marketing and related fields, describes each method as well as showing how they are applied. The book is accompanied by two real data sets to replicate examples and with exercises to solve, as well as detailed guidance on the use of appropriate software including:- 750 powerpoint slides with lecture notes and step-by-step guides to run analyses in SPSS (also includes screensh...


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You easily download any file type for your device.Statistics for Marketing and Consumer Research   |  Mario Mazzocchi. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.

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