[Mobile library] Strategic Public Relations Leadership
·•●- Anne Gregory, Paul Willis ·•●-
#1595771 in eBooks 2013-07-18 2013-07-18File Name: B00G6MQH6W
'This booknbsp;demonstrates what leaders need to know to communicate effectively in their organization, but also to external audiences' Wim Elving, University of Amsterdam andnbsp;Editor in Chief, Corporate Communications, an International Journal 'This book takes a giant stride in addressing thPublic relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a return on investment, alongside a requirement to coach and counsel senior managers exposed to these environmental pressures. This context requires public relations professionals to be able to clearly ... [PDF.wx72] Strategic Public Relations Leadership Rating: 4.71 (749 Votes)
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