[Ebook pdf] The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding
• Jacquelyn Ottman •
#695980 in eBooks 2011-02-14 2011-02-14File Name: B00F9FMYK0
3 of 3 people found the following review helpful. good for beginners, little higher level analysis on sustainable marketingBy Antoaneta PopovaI bought the book after reading the excellent reviews written about the book. I have to say Ottman is great in marketing the book and her name. The book is easy to read as it is written in a language as if she is giving a presentation, so yes very easy to follow. But I found the book having a few main messages presented in 10 different ways. At a certainAn invaluable guide to businesses that seek to lead and prosper. --Peter Senge, author of The Fifth DisciplineOttman's done it again. Jacquelyn doesn't just have her finger on the pulse of green marketing, she is the pulse. She cuts the ubiquity of green marketing with the unique perspective of exGreen products have been around since the 1970s, but itrsquo;s only in recent years that theyrsquo;ve become ubiquitous. Itrsquo;s not because consumers suddenly prize sustainability above all. Itrsquo;s because savvy green marketers are no longer trying to ldquo;sell the earthrdquo;mdash;instead theyrsquo;re promoting the value their products provide: better health, superior performance, good taste, cost-effectiveness, or simply convenience. This central emphasis on primary benefitsmdash;the n... [PDF.tt67] The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding Rating: 4.59 (662 Votes)
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You can specify the type of files you want, for your gadget.The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding | Jacquelyn Ottman. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
