#1615946 in eBooks 2013-06-26 2013-06-26File Name: B00DP3JKY6
1 of 1 people found the following review helpful. Also describes the perfect media for brand contentsBy Luis Gabriel PinedaAll about the rising trend of communication and marketing is here. Brand Journalism is a new field of study in communication and a new point of view about journalism and communications. In this book, Andy Bull describe the principles and give guidelines to produce contents for brands, using journalist criteria and techniques. He parts from the definitions, including, the stAbout the AuthorAndy Bull has held senior positions at The Times, AOL, The Independent, the Mail on Sunday and the Sunday Express. He has produced brand journalism on behalf of organisations including Amnesty International, HSBC, Harrods, 20th Century Fox and Parlophone. He teaches at the London ScResponding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations.This textbook takes a direct and practical approach to the subject, showing journalists and journalism students how they can apply their skills to working for a brand, and showing those who work for non-media organisations how their organisation can ... [PDF.xl97] Brand Journalism Rating: 4.72 (534 Votes)
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You easily download any file type for your gadget.Brand Journalism | Andy Bull. A good, fresh read, highly recommended.
