(Download free pdf) 30 Minuten Markenfuuml;hrung (German Edition)






#3299077 in eBooks 2012-05-10 2012-05-10File Name: B00AJP8F12

Marken begleiten unseren Alltag: Apple, Mercedes und Co. stehen als Synonyme fuuml;r Erfolg, Einfluss und Bedeutung. Es scheint, Marke ist heute alles und alles ist Marke. Doch was ist dran am Mythos "Marke"? Arnd Zschiesche und Oliver Errichiello erklauml;ren in diesem Ratgeber, wie eine Marke konkret funktioniert und wie Unternehmen die Marke konsequent zum entscheidenden Wettbewerbsvorteil aufbauen. Wichtig dabei: Jede Unternehmung kann zur Marke werden - auch das Restaurant an der Ecke oder...


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