(Download pdf ebook) Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen






#1226340 in eBooks 2012-08-21 2012-08-21File Name: B009R89GKG

5 of 5 people found the following review helpful. Happy Happy Joy JoyBy R. MiguelI've been creating radio commercials for 30 years and I've been decidedly un-interested in branding for most of that time. The reason is simple. The clients I serve have already signed on the bottom line and are moving forward with their ad campaigns, ready or not - Usually NOT!-. When I meet them they've already spent oodles on air time and often they are in a panic. When it comes to radio, folks seem to like leapAbout the AuthorHoney Parker has spent her career as an Art Director, Copywriter and Creative Director for just about every big advertising agency you can name. She was a Vice President at the iconic Grey Advertising in New York before becoming an in-demand gun-for-hire on both coasts. Honey has woBranding is considered to be the province of big business. Branding is thought to be a logo, a color, a font, or a type of advertising. None of these things is true. Branding is defining a companyrsquo;s image in such a way that the customer is left with a single feeling about that business and what they do. Branding is about finding a businessrsquo;s juicy center.


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You can specify the type of files you want, for your gadget.Billion-Dollar Branding: Brand Your Small Business Like a Big Business and Great Things Happen   |  Honey Parker, Blaine Parker. I really enjoyed this book and have already told so many people about it!

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