(Read free) Statistical Methods in Customer Relationship Management
☆ V. Kumar, J. Andrew Petersen ☆
#1507378 in eBooks 2012-07-26 2012-07-26File Name: B008QLK5L4
1 of 1 people found the following review helpful. Five StarsBy Insu ParkA great textbook or reference book for the Stat methods in not only CRM but also Marketing Models. Appreciate, Dr. Kumar and Dr. Petersen.3 of 3 people found the following review helpful. The Ultimate Quantitative CRM GuideBy ServantofGodWhilst most CRM books speak of ideologies and people factor, this book goes far above and beyond through well organised elaboration of very sophisticated statistical models, detailed SAS coldquo;Academics and practitioners involved in the area of CRM as well as instructors of applied statistics and quantitative marketing courses will benefit from this book.rdquo;nbsp; (Zentralblatt MATH, 1 May 2013) nbsp; nbsp;From the Back CoverStatistical Methods in Customer Relationship ManagemenStatistical Methods in Customer Relationship Management focuses on the quantitative and modeling aspects of customer management strategies that lead to future firm profitability, with emphasis on developing an understanding of Customer Relationship Management (CRM) models as the guiding concept for profitable customer management. To understand and explore the functioning of CRM models, this book traces the management strategies throughout a customerrsquo;s tenure with a firm. Furthermore, the b... [PDF.pz77] Statistical Methods in Customer Relationship Management Rating: 4.70 (592 Votes)
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