(Mobile book) Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale
❀ Markus Staring;hlberg, Ville Maila ❀
#1437722 in eBooks 2012-02-03 2012-02-03File Name: B0071ARTU6
0 of 0 people found the following review helpful. Boring and basicBy LuciaThe main 2 flaws of this book are1. It's poorly written in a way that's painfully boring to read even for someone that works in the industry and wants to learn more about shopper marketing2. Even though it's presented as a useful book for real shopper marketers, it's information is so basic and the way it's presented can only help a college student get a initial look at shopper marketing.I regret spending precious time onMarketers looking for ways to influence buying decisions in-store; retail managers; product managers looking to build product profile; studentsnbsp;taking marketing courses.Shopper Marketing details how marketers can influence the buying decision in-store. The 35 contributors from top companies around the world have packed the book with practical advice on shopper needs and trends, retail environments, effective packaging and much more to equip product and brand managers, packaging experts, merchandising specialists and more with the tools they need to be successful in this field of sales promotion.The second edition of Shopper Marketing has been fully updated to ... [PDF.xl00] Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale Rating: 4.61 (450 Votes)
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You can specify the type of files you want, for your device.Shopper Marketing: How to Increase Purchase Decisions at the Point of Sale | Markus Staring;hlberg, Ville Maila. I really enjoyed this book and have already told so many people about it!
