[Mobile library] The Cultural Dimension of Global Business (1-download)






#188432 in eBooks 2015-07-22 2015-07-22File Name: B012B7JC4Y

1 of 1 people found the following review helpful. Book seems to be a bit biased towards Americans needing ...By Todd Randall ThrashBook seems to be a bit biased towards Americans needing to change their approach when there's cultural conflict instead of both parties being wrong and should work towards a middle ground but overall the material was enjoyable.0 of 0 people found the following review helpful. FAST SHIPPING! Great book for those doing business around the world.By kitcatviThis book wAbout the AuthorGary Ferraro is an applied anthropologist who conducted research for extended periods of time in Kenya and Swaziland. He has served as a consultant/cross-cultural trainer for large organizations (USAID, the Peace Corps, the World Bank) and large international corporations such as IBDemonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.Learning GoalsUpon completing this book readers will be able to:Understand the interaction between global business and cultureDiscuss comparative values and cultural differencesRecognize the importance of understanding nonv...


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