(Free pdf) American Advertising in Poland: A Study of Cultural Interactions Since 1990
♥ Jeffrey K. Johnson ♥
#2849799 in eBooks 2008-11-28 2008-11-28File Name: B005LGJGKI
0 of 0 people found the following review helpful. this is a good jumping off pointBy Jon E SchellingerWhen many think of Poland they think of WWII and the Germans, but Poland has come a long ways since then and what is interesting is how a country that was part of the Soviet Block has really embraced the United States and our advertising ways. Dr. Johnson is able to weave what could have been a very dry textbook feeling book into a study of the cultural applications of advertising and how the"Johnson's study should serve as an ideal model for all future examinations of commercial advertising...provides an incisive and extremely perceptive analysis of how advertising works as popular culture narrative...brilliant...wonderfully well-written...one of the best I have ever read"--The JournThis volume examines advertising for McDonaldrsquo;s, Levirsquo;s, Frito-Lay, and Coca-Cola used in Poland from 1990 to 2007. Case studies reveal a complex relationship between the corporations and Polish society and challenge the assumption that companies force products and ideas into a new market and thus destroy traditions and cultures. Companies instead found that they must adapt to meet Polandrsquo;s cultural needs and pressures. Against a backdrop of globalization, the book contends, Pole... [PDF.fs76] American Advertising in Poland: A Study of Cultural Interactions Since 1990 Rating: 4.70 (649 Votes)
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You can specify the type of files you want, for your device.American Advertising in Poland: A Study of Cultural Interactions Since 1990 | Jeffrey K. Johnson. I have read it a couple of times and even shared with my family members. Really good. Couldnt put it down.
